Converting Point: Purchased.
Affiliate Marketing CBD Guidelines :
General Terms
“Affiliate” means any Person, including but not limited to any third-party marketer, who participates in an Affiliate Program.
“Affiliate Network” means any Person who provides another Person with Affiliates for an Affiliate Program or with whom any Person contracts as an Affiliate to promote any product, service, or program.
“Affiliate Program” means any arrangement under which any Penguin pays, or offers to pay, or provides, or offers to provide, any form of consideration to any third party, either directly or through an Affiliate Network (a) to provide any Penguin with, or refer to any Penguin, potential or actual customers; or (b) otherwise to market, advertise, or offer for sale any product, service, or program on behalf of Penguin.
Legal Guidelines
Appropriate Disclosure
Every affiliate needs to disclose the relationship and nature of the relationship it has with Penguin, the affiliate program. All affiliate program advertisements must be truthful and not misleading. All affiliate program disclosures must be clear and conspicuous.
Do:
Place disclosure with the ad message itself
Use simple and clear language
Simple explanations like “Affiliate Relationship with Penguin” are often enough if placed in a way that is hard to miss.
So are terms like “advertisement,” “ad,” and “sponsored” including “Penguin Sponsored,” “Penguin Partner,” or “Penguin Affiliate”
The disclosure should be in the same language as the endorsement itself
If the endorsement is in a picture on a platform like Snapchat and Instagram Stories, superimpose the disclosure over the picture and make sure viewers have enough time to notice and read it
If making an endorsement in a live stream, the disclosure should be repeated periodically so viewers who only see part of the stream will get the disclosure
If making an endorsement in a video, the disclosure should be in the video and not just in the description uploaded with the video.
Talk about an experience personally had
Don’t:
Assume consumers know about the affiliate program and Penguin’s relationship to the affiliate
Mix your disclosure into a group of hashtags or links
If making an endorsement in a video, the disclosure should not just in the description uploaded with the video.
Use vague or confusing terms like “sp,” “spon,” or “collab,” or stand-alone terms like “thanks” or “ambassador,” and stay away from other abbreviations and shorthand.
Make up claims about a product that would require proof that Penguin doesn’t have – such as scientific proof that a product can treat a health condition
Note: Kratom & CBD can NOT be shipped or sold to the following states: Alabama, Arkansas, Indiana, Rhode Island, Vermont, Wisconsin, San Diego, CA, Jerseyville, IL, Sarasota County, FL. In addition, DO NOT ship these products to the following countries: Australia, Burma, Denmark, Finland, Lithuania, Malaysia, Myramar, Poland, Romania, South Africa, Sweden, Thailand, Vietnam.