Antivirus AI (BD, PK, SD, ZA, PH, ID, TH, US, VN, MW, BG, IN, BR, MZ, IT)
Offer Details: | |
|---|---|
| Offer Name: | Antivirus AI (BD, PK, SD, ZA, PH, ID, TH, US, VN, MW, BG, IN, BR, MZ, IT) |
| Payout: | $0.44 / cpi |
| Preview: | Preview Landing Page |
| Categories: | Utilities |
| Network: | MobItEasy |
| Last Updated: | Jul 11, 2025 |
| Countries: | 15 Countries |
Goal: Install + OpenSOFT KPI's:Android apps monetize through In-App Purchases (IAP) & In-App Ads (IAA), meaning user retention, ad engagement, and conversion rates are critical for profitability. Here’s what to track:
Return on Ad Spend (ROAS) – Measuring ProfitabilityTarget: 25-50% (Varies based on GEO & traffic source)Scaling Indicator: ROAS ≥30% means the campaign is sustainable for reinvestment.
Retention Rate (RR) – Keeping Users EngagedDay 1: 30-40% (Strong user intent)Day 7: 10-20% (Core audience forming)Day 30: 2-5% (Long-term retention)
Pro Tip: Higher retention = better ad revenue (IAA) & more purchase opportunities (IAP).
Conversion Rates (CR) – Monetization EfficiencyInstall-to-Trial: 10-30% (Users testing premium features)Trial-to-Subscription: 30-60% (Committed paying users)
Ad-Monetized Apps: Measure Ad Impressions per User & Ad Engagement Rate to optimize IAA revenue.
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