Company Description: Axis Bank Limited, formerly known as UTI Bank (1993–2007), is an Indian banking and financial services company headquartered in Mumbai, Maharashtra. It is India's third largest private sector bank by assets and Fourth largest by Market capitalisation. It sells financial services to large and mid-size companies, SMEs and retail businesses.

As of 30 June 2016, 30.81% shares are owned by the promoters and the promoter group (United India Insurance Company Limited, Oriental Insurance Company Limited, National Insurance Company Limited, New India Assurance Company Ltd, GIC, LIC and UTI). The remaining 69.19% shares are owned by mutual funds, FIIs, banks, insurance companies, corporate bodies and individual investors

Campaign Description: The campaign needs to be promoted on the CPA (cost per card issuance) module. Partner would get a payout on Card issuance. 

Partners/DSA need to convince customer (Criteria: Net Salary min 15K & above, Self-employed Rs 4 lakh latest ITR) for credit card basis its benefits, value proposition & need to assist to complete IPA journey (digital lead generation process). IPA journey is very short & simple, The customer needs to fill in his personal & occupational details in journey , need to select credit card & then needs to submit a digital application. 

Based on IPA journey output either application would be approved or declined. For approved cases

1. If only KYC needs to be collected then the Partner needs to guide the customer to complete the Video KYC process, the card would be booked in a short span under this process. 
2. If Income + KYC needs to be collected from the customer then these leads would be taken care of by Axis Bank, Bank Centralized pickup team would fix an appointment with the customer & will complete the documentation process digitally

Card-wise Categorization:

Card Type	Category
Vistara Infinite	True Affluent
Magnus Credit Card	True Affluent
Axis Bank Atlas Credit Card	True Affluent
My Zone Visa Card	Retail
Indian-Oil Axis Bank Credit Card	Retail
Axis Bank Flipkart Credit Card	Retail
Axis Bank Health Credit Card	Retail
SpiceJet Axis Bank Voyage Credit Card	Retail
Pride Signature Card	Retail
Flipkart Axis Bank Super Elite Credit Card	Retail
Neo Credit Card	Retail
Samsung Axis Bank Signature Credit Card	Retail
Axis Bank Ace Credit Card	Retail
Privilege Credit Card	Emerging Affluent
Vistara Platinum	Emerging Affluent
Vistara Signature	Emerging Affluent
AXIS BANK SELECT CREDIT CARD	Emerging Affluent
SpiceJet Axis Bank Voyage Black Credit Card	Emerging Affluent

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