This campaign uses a real‑time bidding structure with bids typically ranging from $1 to $110, supported by a flat‑rate buyer to maintain a stronger payout floor and reduce low‑value buyers. A backstop buyer catches missed vertical matches, coverage gaps, cap‑outs, after‑hours calls, and calls that ring more than four times without an answer. Backstop calls auto‑pay $1 and are reconciled to the correct payout within 24 hours.

Coverage: National
Hours: 8 AM – 6 PM EST (after‑hours calls may be payable at a reduced backstop payout)
Payable Duration: 120 seconds

Qualified calls must be from consumers actively seeking HVAC repair, HVAC installation, or HVAC diagnostic services for apartments, houses, or family homes. Eligible issues include AC not cooling, AC not turning on, furnace not heating, heat pump problems, thermostat failures, airflow issues, refrigerant leaks, blower failures, and full system replacements. Commercial buildings and mobile homes are not eligible. Calls related to duct cleaning only, handyman‑level troubleshooting, or general appliance repair are unqualified and should not be sent.

Restricted: Brand bidding, fake testimonials/reviews, no “same day appointment” or “free quote” verbiage allowed.

Allowed Traffic: Paid search, paid social, SEO, and standard social placements
Prohibited Traffic: Facebook Marketplace, SMS, and Google My Business

Required Site Disclaimer:
This site is a free service that helps homeowners connect with independent local service providers. All contractors are independent, and this site does not warrant or guarantee any work performed. Homeowners are responsible for verifying that any hired contractor holds the required licensing and insurance for the work being performed. All persons shown in photos or videos are actors or models and not actual contractors listed on this site.

NLBB Marketing Group