This campaign uses a real‑time bidding structure with bids typically ranging from $1 to $106, supported by a flat‑rate buyer (Paying $7) to maintain a stronger payout floor and reduce low‑value buyers. A backstop buyer catches missed vertical matches, coverage gaps, cap‑outs, after‑hours calls, and calls that ring more than four times without an answer. Backstop calls auto‑pay $1 and are reconciled to the correct payout within 24 hours.

Coverage: National
Hours: 8 AM – 6 PM EST (after‑hours calls may be payable at a reduced backstop payout)
Payable Duration: 120 seconds

Qualified calls must be from consumers who have recently been arrested for driving under the influence (DUI) or driving while impaired (DWI) and are actively seeking legal assistance to help them navigate their case.
By applying to this campaign, publishers confirm and agree that they will not bid on any specific law firm names or individual lawyers.
No legal‑aid or pro bono calls are permitted.
Inbound calls only — no warm transfers, no cold transfers, no brand bidding, no rewards, and no incentives of any kind.

All lead‑generation activities must comply with all applicable state laws, American Bar Association rules regarding attorney advertising, ethics, and client solicitation, all state bar association rules, California B&P Code §§ 17200 and 17500, and all underlying regulations governing attorney advertising, solicitations, and ethics.

Advertisements must not be posted, displayed, or directed to any websites or URLs containing communications about an attorney’s services or legal services that:
(a) expressly state or imply qualifications of the attorney or their services;
(b) include misleading information or create unjustified expectations about a specific attorney or the nature of legal services offered;
(c) compare the attorney or legal services to those of other attorneys; or
(d) promise results to be obtained by any attorney.

Advertisements must not contain images or depictions of money, judges, celebrities, extreme emotional appeals, acts of violence, or imagery of weapons.

Advertisements containing pictures of people portrayed as lawyers, clients, or similar roles must include a disclaimer in the footer stating that all persons shown are actors or models and not actual attorneys or clients.

Advertisements must not include:

Promises of results or unjustified expectations

Descriptions of attorneys as “expert,” “specialist,” “certified,” “best,” “qualified,” etc. (You may refer to attorneys as “local” or “practicing in [specified area of law]”)

Statements regarding past success

Any express or implied statements that the consumer is using a referral service

Allowed Traffic: Paid search, paid social, SEO, and standard social placements
Prohibited Traffic: Facebook Marketplace, SMS, and Google My Business

NLBB Marketing Group