Name: Zepto Android Mobile CPFT - India

Channel: Mobile App

Operating System: Android

Incentive: Non-incent

Conversion Type: Mobile CPFT

Vertical: Lead Gen

Category: Ecommerce

Description: Zepto is your next-door quick commerce app, delivering online groceries, fruits, vegetables, personal care, electronics & much more to you in just minutes.

Conversion Flow:

* User clicks on the tracking URL

* User install the app and open it

* Install postback is triggered

* User enters the mobile number and makes the registration

* User confirms the OTP received by SMS

* New User select the product and purchase

* First order delivered postback is triggered (Payable event)

* Payment will be made only for conversions meeting KPI

Tracking Information:

Frequency - Realtime
Report Frequency: Twice a week
Attribution Platform: Appsflyer
Attribution Window: 7 days
Device & version list: Android & All
Advertiser source: MMP
Validation Period: 60 Days

Promotion Methods:
Content - Allowed
Coupon - Allowed
Cashback - Not Allowed
Mobile App - Allowed
Email - Allowed
SMS - Allowed
Telegram - Allowed
Influencer - Not Allowed
Software - Not Allowed
Media Buying : Search - Not Allowed
Media Buying : Social - Allowed
Media Buying : Native - Allowed
Media Buying : Display - Allowed
Sub-Network - Allowed
Pop - Allowed
Push - Allowed
Video - Allowed
Reseller - Not Allowed
Incent - Not Allowed
Smartlink - Not Available
SUB1: Order ID
SUB2: NA
SUB3: NA
SUB4: NA
SUB5: NA
Missing sales process: - Not Allowed


Detailed KPI:

1. Final billable numbers is considered as per CRM report post mfilterit fraud check
2. City targeting: Bengaluru, Mumbai, Chennai, Delhi, Gurugram, Ghaziabad, Hyderabad, Kolkata, Noida, Pune, Lucknow, Nashik, Ahmedabad, Jaipur, Chandigarh, Coimbatore, Faridabad, Kochi, Panchkula, SAS Nagar, Surat, Sonipat, Kanpur, Indore, Vijayawada, Vadodara, Tiruchirappalli, Mysore, Agra, Ahmedabad, Alwar, Ambala, Amritsar, Anand, Bareilly, Belgavi, Bhiwadi, Chatrapati Sambhaji Nagar, Coimbatore, Dehradun, Devangere, Haridwar, Hisar, Hubballi, Indore, Jaipur, Jalandhar, Kanpur, Kota, Kurukshetra, Lucknow, Ludhiana, Madurai, Meerut, Mehsana, Mysuru, Nagpur, Nashik, Neemrana, Palakkad, Panchkula, Panipat, Prayagraj, Rajkot, Roorke, Saharanpur, Thrissur, Udaipur, Valsad, Varanasi, Vellore & Warangal
3. Appflyer P360 Enabled

4. Less than 500 Orders - Payout: INR 140, less than or equal to 100 AOV - Payout 0 for these orders.

5. More than 500 Orders - Applicable for a Flexi payout

6. Flexi Payout condition: Below slab wise

7. Reports of these parameters will be shared on Monday and Thursday

8. Payout will be based on Not fraud FTB no.s

9. Please map all PIDs under campaigns, from December payout will be strictly based on campaign names.

10. Low devices and business fraud along with mfilter frauds will not be considered in the billable.

Note: please don't run on any OEM and keyboard inventory.
11. mfilterit reports will be shared thrice a week.

vCommission