Name: Zepto Android Mobile CPFT - India

Channel: Mobile App

Operating System: Android

Incentive: Non-incent

Conversion Type: Mobile CPFT

Vertical: Lead Gen

Category: Ecommerce

Description: Zepto is your next-door quick commerce app, delivering online groceries, fruits, vegetables, personal care, electronics & much more to you in just minutes.

Conversion Flow:

* User clicks on the tracking URL

* User install the app and open it

* Install postback is triggered

* User enters the mobile number and makes the registration

* User confirms the OTP received by SMS

* New User select the product and purchase

* First order delivered postback is triggered (Payable event)

* Payment will be made only for conversions meeting KPI

Tracking Information:

Frequency - Realtime
Report Frequency: Weekly
Attribution Platform: Appsflyer
Attribution Window: 7 days
Device & version list: Android & All
Advertiser source: MMP
Validation Period: 60 Days

Promotion Methods:
Content - Allowed
Coupon - Allowed
Cashback - Not Allowed
Mobile App - Allowed
Email - Allowed
SMS - Allowed
Telegram - Allowed
Influencer - Not Allowed
Software - Not Allowed
Media Buying : Search - Not Allowed
Media Buying : Social - Allowed
Media Buying : Native - Allowed
Media Buying : Display - Allowed
Sub-Network - Allowed
Pop - Allowed
Push - Allowed
Video - Allowed
Reseller - Not Allowed
Incent - Not Allowed
Smartlink - Not Available
SUB1: Order ID
SUB2: NA
SUB3: NA
SUB4: NA
SUB5: NA
Missing sales process: - Not Allowed


Detailed KPI:

1. Final billable numbers is considered as per CRM report post mfilterit fraud check
2. City targeting: Bengaluru, Mumbai, Chennai, Delhi, Gurugram, Ghaziabad, Hyderabad, Kolkata, Noida, Pune, Lucknow, Nashik, Ahmedabad, Jaipur, Chandigarh, Coimbatore, Faridabad, Kochi, Panchkula, SAS Nagar, Surat, Rajkot, Sonipat, Kanpur, Indore, Vijayawada, Vadodara, Tiruchirappalli & Mysore
3. Appflyer P360 Enabled
4. Payout will be decided on GSV buckets- Range of event revenue (AOV) OC6 - User migration to 6th order from the first order
5. Avg Order count for the of the Day:
Less than 500 leads - Payout: INR 140
More than 500 leads: Applicable for a flexi payout
6. Flexi Payout condition: OC6 Migration 
Greater than 3% - Payout: INR 245
less than 3% - Payout INR 140+ (based on GSV criteria)
7. A.O.V Criteria: Less than 100 - if the order count % is more than 10% in this bucket - Payout - INR 140 for these leads
300+ - if the order count % is more than 40% in this bucket - Payout for these leads - INR 245 for these leads
8. You will get weekly reports of these parameters
9. Payout will be based on Not fraud FTB no.s
10. Please map all PIDs under campaigns, The payout will be strictly based on campaign names
11. Low devices and business fraud along with filter frauds will not be considered in the billable
Note: please don't run on any OEM and keyboard inventory.

vCommission