Hard KPI

1. Click → Install (C2I)

Requirement: Click2Install conversion ≥ 1.5%.

If the rate is below this threshold, the traffic is considered low-quality and will not be paid.

2. Trial → Paid (T2P)

Requirement: Trial2Paid conversion ≥ 30%.

If below this threshold, the traffic will not be paid.

Exception: KPI may be reconsidered in case of product-side technical issues.

3. Refund Rate

Requirement: Refund Rate < 5%.

If this threshold is exceeded, the traffic is considered fraudulent and will not be paid.

4. Anti-Fraud & Traffic Quality

All traffic sources must be pre-approved.

Prohibited: incent traffic, motivated traffic, click bots, spam, doorway traffic, and any other rule-violating methods.

If fraud is detected: no payment, and the partner may be removed from the program.

5. Tracking & Attribution

View-through attribution is prohibited.

All conversion data is determined by Appsflyer.

In case of discrepancies, advertiser’s data takes priority.

6. Payment Adjustment (Key KPI)

If one or more key Hard KPIs (C2I, I2T, T2P, Refund Rate) are not met →

traffic may be considered low-quality and will not be paid.

Paysale