Schedule: 24/7   Geo: US only – Nationwide   Launch Day: TBD – Please LMK when you expect to go live   Creatives: When you create the creatives, please send them to me for compliance approval, as no new creative can go live without it. Also, PFA our Compliance Guidelines. Please ensure the creatives are generated in accordance with these guidelines and submit them for approval.   *** No incentivized traffic, no paid search ads *** Please focus on desktop traffic, it works the best, and exclude tablet traffic.
 
Age targeting:
The 35-44 bracket is the sweet spot. 24-34 doesn't seem to work well.
55+ had cleanest traffic but low volumes. Homeowners are prefered over non-homeowners. States:
Florida, Pennsylvania ,Oregon, Mississippi, Alaska, Maine  

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