Name: CreditMantri.com CPL - India

Channel: Web+mWeb

Operating System: Windows, MacOS

Incentive: Non-incent

Conversion Type: CPL

Vertical: Lead Gen

Category: Banking

Description: Learn How To Improve Your Credit Score, Credit Rating and avoid loan application rejection from Lenders & Credit Bureaus @ CreditMantri.com

Conversion Flow:
* User clicks on the tracking URL

* User enter the name & mobile number

* User confirms the OTP received by SMS

* User get there credit score
* Pixel fires here
* User lands either on loan offers or inhouse subscription page

* Payment will be made only for conversions meeting KPI

Tracking Information:
Frequency - Realtime
Cookie Duration - 30 Days
Web - Available
Mobile Web - Available
On Page Verification: Mobile OTP
Report Frequency: Thrice a week
Validation Period: 30 Days

Promotion Methods:
Content - Not Allowed
Coupon - Not Allowed
Cashback - Not Allowed
Mobile App - Not Allowed
Email - Allowed
SMS - Not Allowed
Telegram - Not Allowed
Influencer - Not Allowed
Software - Not Allowed
Media Buying : Search - Not Allowed
Media Buying : Social - Not Allowed
Media Buying : Native - Allowed
Media Buying : Display - Allowed
Sub-Network - Allowed
Pop - Not Allowed
Push - Not Allowed
Video - Not Allowed
Reseller - Not Allowed
Incent - Not Allowed
Smartlink - Not Available
SUB1: Lead ID
SUB2: NA
SUB3: NA
SUB4: NA
SUB5: NA

Detailed KPI:

1. Users who have a credit score (good or bad) will be considered as valid profiles.

2. Geo Targeting: Pan India

3. Validation Criteria: User with a credit score should be New to Credit Mantri, within the age range of 25 to 50 & located PAN India.

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