CAMPAIGN DETAILS: Day Parting: Mon-Friday Drops (No weekend drops - residuals will be paid) Best Target Demo: 30-60 home owner, married, multi-car Backend KPIs: Call CR% over 15%, Lead to TY Page CTR% 90%+, Bad leads under 5% Top Level Domains. No GI (general Internet Data). No paid search, SMS, co-reg, path, pop-under, call center, offerwall, bots or incentive such as rewards, freebies, surveys, cash-back, gift-cards, etc,. No rebrokering of campaigns to networks. Fraudulent/invalid leads are not eligible for payment. Creatives: All custom content must be approved prior to sending traffic to our offer. This includes video, text, email creatives, and all presell pages. *Please review the creative restrictions attached to ensure full compliance. Ads ARE RESTRICTED/PROHIBITED FROM referencing the following: ● Use of insurance carrier company names, misspellings or logos (e.g., State Farm, GEICO, Allstate, Liberty Mutual, etc.) ● Use of SmartFinancial brands, logos or trademarks or misspellings such as Smart Financial, etc,. ● Use of other company brands, logos or trademarks or misspellings such as Costco, Walmart, etc,. ● Claims of "free insurance," "zero cost insurance," or similar false claims ● Claims of free gas cards, free gas angles, prepaid cards with customers to spend and/or EBT ● Misleading language that could confuse or mislead consumers ○ Including language that implies a pre-existing relationship with the user when there is not one, such as implying the user is already a customer and already has a policy that you are updating rates for, using a non-existent confirmation number or policy or renewal number. ● Insurance companies scamming people, ripping people off or portraying insurance carriers in a negative way ● Alluding to a potential refund, getting cash back or getting anything back that alludes to a refund ● No absolute numbers (ex: you could save as much as $600/year is ok, save $600/year is not) ● Any copy regarding rates as low as must be done in monthly or yearly increments, not daily or weekly. ● Cash, coins or check to be received by the customer (in imagery or words) ● DMV images, government symbols or insignia, department of social security or government program ● Verbiage of a demographic group (ie Savings for Seniors, Savings for Veterans, Race, Ethnicity, Gender, etc,.) ● Non-English language ads ● No stealing personal items from the car image or video, it is misleading since car auto insurance won’t cover personal property stolen ● Auto no lower than $59/month ○ Users can save up to 30% on their car insurance ● Home no lower than $50/month ● Health - no use of free dental or vision or use of specific rates or guarantees Physical Unsubscribe address: 2045 W Grand Ave, Ste B Chicago, IL 60612

Ray Advertising