Minimum Debt Amount: $15k
Day Parting: Mon-Friday only 9am-5pm EST
State Restrictions = OR, VT, WI, WV.
Brand name must be under Top Financial Experts NOT Solvent.
Creative cannot include competing debt brands

Accepted traffic sources:
Proof required
Social, search, email, sms(only for trusted partners)
No Push or Pop traffic
No incentivized traffic allowed

Creative Guidelines & Restrictions
Regulatory Compliance: Adhere to FTC, CFPB, and local financial laws, ensuring all marketing follows the Truth in Advertising Act, Telemarketing Sales Rule (TSR), and Fair Credit Reporting Act (FCRA).
No Misleading Claims: Avoid statements like "Erase Your Debt Instantly!" or "Guaranteed Approval!". Instead, use verifiable, fact-based messaging such as "Lower your monthly payments through debt consolidation."
Clear Disclosure of Fees & Terms:
Clearly state interest rates, loan terms, and any associated fees.
No hidden fees or vague terms like “No upfront costs” without explanation.
Avoid Misrepresenting Affiliation: Do not imply connections with the government, courts, or credit bureaus unless explicitly true.
No False Sense of Security: Avoid suggesting that debt consolidation will always improve credit scores or that all applicants will qualify.

Prohibited Practices
No “Debt Erasure” Promises: Debt consolidation restructures payments; it does not eliminate debt outright.
No Fake Urgency: No countdown timers or phrases like “Last chance to consolidate your debt!”.
No reference to a loan
No aggressive or incentivized language
Cannot make any financial promises
No Targeting Vulnerable Populations Unethically:
Marketing should not exploit seniors, unemployed individuals, or those with severe financial hardship.
Avoid phrases like “Get a loan today, worry about repayment later.”

DYNU IN MEDIA