IntegrationAppsFlyer

1. GEO - Malaysia, Selangor (Sabah and Sarawak are better excluded).

2. Funnel: Standard process like everywhere. Registration via phone, a form needs to be filled out, and an ID photo must be attached. The application decision is made the same day. After that, the user needs to sign the contract online in their personal account, and the money will be transferred to their account.

   1. Target action: Loan disbursement, event name - "af_disburse."

3. Install to loan ratio: 6%

4. Creative focus: Highlight loan accessibility, a simple application process, quick approval, and same-day disbursement. Also, emphasize that the process is entirely online.

5. Target audience: Users aged 21+, with stable income, preferably those working on a contract basis. Malaysian citizens.

6. Event name: af_disburse

7. Antifraud: Protect360

   1. Traffic sources: FB/Google Ads UAC/In-App

LeadBit