Name: Eloelo.in Android Mobile CPI - India

Channel: Mobile App

Operating System: Android

Incentive: Non-incent

Conversion Type: Mobile CPI

Vertical: Lead Gen

Category: Entertainment

Description: Join Eloelo, India's leading social entertainment platform, where creators host interactive live shows, games, and chats.

Conversion Flow:

* User clicks on the tracking URL

* User install the app and open it

* Install postback is triggered (Payable event)

* Payment will be made only for conversions meeting KPI

Tracking Information:

Frequency - Realtime
Report Frequency: Weekly
Attribution Platform: Adjust
Attribution Window: 30 days
Device & version list: Android & All
Advertiser source: MMP
Validation Period: 30 Days

Promotion Methods:
Content - Not Allowed
Coupon - Not Allowed
Cashback - Not Allowed
Mobile App - Allowed
Email - Allowed
SMS - Allowed
Telegram - Allowed
Influencer - Not Allowed
Software - Not Allowed
Media Buying : Search - Not Allowed
Media Buying : Social - Allowed
Media Buying : Native - Allowed
Media Buying : Display - Not Allowed
Sub-Network - Allowed
Pop - Not Allowed
Push - Not Allowed
Video - Not Allowed
Reseller - Not Allowed
Incent - Not Allowed
Smartlink - Not Available
SUB1: NA
SUB2: NA
SUB3: NA
SUB4: NA
SUB5: NA
Missing sales process: - Not Allowed

Detailed KPI:
1. Hard KPI:  D1 Retention Above 25%-30% (D1 retention below 25% will lead to billing in pro rata basis.)

2. MMP as the Source of Truth: The MMP will be the definitive source for tracking installs. For retention data, we will rely on CRM reports, which will be shared at the Campaign level. Publishers must adjust at the sub-ID level to optimize performance and eliminate low-quality sources.

3. Fraudulent Activity: Any detected fraudulent activity will not be eligible for billing.

4. Incent Traffic: Traffic identified as incentivized will be excluded from billing.

5. Payout Structure: Payouts will follow the structure outlined above.

6. Retention Threshold: If the retention rate falls below 20%, no payout will be provided.

7. Fraud Detection: We will use the MMP Fraud Tool to identify any fraud. Any fraud detected by MMP will be deducted from the billing amount, plus also we refer to CRM reports from full funnel understanding, which will be provided on bi weekly or weekly basis.

8. Every Events should fire: All the events mentioned on the report are being tracked on the long run by the client hence keep the check on any such implication's found then the number will not be payable by the client.

9. Geo Targeting: Pan India

vCommission