Name: Upstox Android Mobile CPA - India

Channel: Mobile App

Operating System: Android

Incentive: Non-incent

Conversion Type: Mobile CPA

Vertical: Lead Gen

Category: Demat

Description: Upstox is an investment platform - loved and trusted by 1 crore+ Indians for all their wealth building needs.


Conversion Flow:

* User clicks on the tracking URL

* User installs the app & opens it ( Conversion recorded)

* Install postback is triggered

* User verifies the mobile number & email

* Signup postback is triggered

* User enters pan card details

* User enter their basic and personal details

* User upload the signature and selfie to complete the document process

* User enters the bank account details

* User Much activates the F&O, commodities, and currency segments

* Event2 postback is triggered

* User upload proof of income

* User e-signs the form using an adhar number

* Account Open here

* Event3 postback is triggered(Payable event)

* Payment will be made only for conversions meeting KPI

Tracking Information:
Frequency - Realtime
Report Frequency: Daily
Attribution Platform: Appsflyer
Attribution window: 7 days
Device & version list: Android & All
Advertiser source: MMP
Validation Period: 30 Days

Promotion Methods:
Content - Not Allowed
Coupon - Not Allowed
Cashback - Not Allowed
Mobile App - Allowed
Email - Allowed
SMS - Allowed
Telegram - Not Allowed
Influencer - Not Allowed
Software - Not Allowed
Media Buying : Search - Not Allowed
Media Buying : Social - Allowed
Media Buying : Native - Allowed
Media Buying : Display - Allowed
Sub-Network - Allowed
Pop - Not Allowed
Push - Not Allowed
Video - Not Allowed
Reseller - Not Allowed
Incent - Not Allowed
Smartlink - Not Available
SUB1: NA
SUB2: NA
SUB3: NA
SUB4: NA
SUB5: NA

Payout: Below slab wise w.e.f 1st April 2024

Detailed KPI:

1. We would be giving you the agency access but no PID is to go live without our approval. If you are taking them live without our approval, no numbers would be billed for that particular PID. 

2. Please enable the in-app transparency event and share the ss with us, otherwise no numbers would be billable

3. Also, for now you will be getting reports partner id wise. The sub id wise integration is still WIP. 

4. Click through attribution window should only be 7 days not more than that

5. View through attribution for all partners has to be 1 hour

6. Also, while sharing the PIDs for approval, please make sure that you are sharing both, the Appsflyer registered name as well as the _int name (exactly as it is).

* Note: If we see fraud coming in, then the agency access will be shifted to ad network.

7. Please do not bid on OEM inventories.
8. Geo Targeting: Pan India
9. Hard KPI:

* Click To Install% needs to be higher than 0.10% at any cost as this is impacting the number of installs coming on Appsflyer and overage charges will be deducted from the monthly billing.

* 0-5 APRU PIDs will not be paid (if stays the same at the end of the month). Arpu has to be a minimum of INR 20.

* Fraud rate to be kept below 30%.

* We are shifting the app version to 2.3.38 now - always get installs from the current app version anything lower will be considered as fraud.

* ⁠ARPU has to be a minimum of INR 5.

10. Soft KPI: At Least 10% fno has to be maintained.
Note: FnO means Future and Option trading. After AO, we have to click on the FnO option and this has to be maintained at 10%. Usually these users trade frequently and on a bigger level, according to the client.

vCommission