Name: Axismaxlife.com Term Insurance CPS - India

Channel: Web+mWeb

Operating System: Windows, MacOS

Incentive: Non-incent

Conversion Type: CPS

Vertical: Lead Gen


Category: Insurance 


Description: Max Life Insurance, now known as Axis Max Life Insurance, is a prominent Indian life insurance company offering various financial solutions like long-term savings, protection, and retirement planning.

Conversion Flow:
* User clicks on the tracking URL
* User fill 5 fields form on the landing page 
* User selects education and Income
* Postback fires here
* User Select the Plan 
* User Purchase the plan
* Payment eligibility is strictly based on the agreed KPIs.

Tracking Information:
Frequency - Realtime
Cookie Duration - 30 Days
Web - Available
Mobile Web - Available
On Page Verification: Mobile OTP
Report Frequency: Twice a week
Validation Period: 30 Days

Promotion Methods:
Content - Not Allowed
Coupon - Not Allowed
Cashback - Not Allowed
Mobile App - Not Allowed
Email - Allowed
SMS - Not Allowed
Telegram - Not Allowed
Influencer - Not Allowed
Software - Not Allowed
Media Buying : Search - Not Allowed
Media Buying : Social - Not Allowed
Media Buying : Native - Allowed
Media Buying : Display - Allowed
Sub-Network - Allowed
Pop - Not Allowed
Push - Not Allowed
Video - Not Allowed
Reseller - Not Allowed
Incent - Not Allowed
Smartlink - Not Available
SUB1: Lead ID
SUB2: NA
SUB3: NA
SUB4: NA
SUB5: NA

Detailed KPI:
1. Geo Targeting : Pan India with top 100 Cities
2. Audience Targeting: 25-45 Years & Graduates
3. Income Group: Above 5 Lakhs & Salaried
3. Conversion rate is calculated on the basis of Numbers of Policies sold/Total Unique Leads.
4. For sale report will shared through Client CRM
5. Note: Brand Bidding is strictly prohibited for the campaign. If brand bidding is detected, the entire monthly billing will be zero, and the partner will be blacklisted
6. ATS (Average Ticket Size) : INR 24,000 & above
7. Premium will be counted as net Premium

vCommission