Minimal call duration: 90 sec after IVR

Call limit:~269 montly (can be increased upon performance)

Call hours: 
Monday - Saturday 8am - 10pm
Sunday 8am - 9pm

Time zone: EST

Call approval/refusal time (hold period): 7 days

GEO: https://docs.google.com/spreadsheets/d/1NRC1Tc-obVjSGep7tH0D1NHu38p0UiLmj0fgqLojHZc/edit?usp=sharing

Definition of a qualified call: customers looking for affordable lawn care maintenance and treatments from TruGreen Experts. All leads should be in need of new services.
Services provided:
- Lawn overseeding service 
- Lawn aeration services 
- Lawn disease services 
- Lawn fertilization services 
- TruGreen mosquito defense 
- Perimeter pest control 
- Outdoor nuisance pest control 
- Grub control and prevention 
- Weed control 
- Soil amendment and analysis services 

Definition of a non-qualified call: calls from current customers or calls about existing accounts. 

Restrictions:
Non-Brand Search
No brand bidding allowed (includes any variation of ‘TruGreen’)
Negative keyword list should include “TruGreen” on Exact, Phrase and Modified Broad match types
No dynamic keyword insertion (DKI) allowed in ad copy
No incentivized traffic; no Craigslists
No Facebook Marketplace

MarketCall