Name: Bajajfinservmarkets.in Personal Loan CPA - India

Channel: Web+mWeb

Operating System: Windows, MacOS

Incentive: Non-incent

Conversion Type: CPA

Vertical: Lead Gen


Category: Loan


Description: Bajaj Finserv Personal Loan – apply for an instant personal loan online with minimal paperwork and pay low interest-only EMIs with the Flexi Hybrid variant.

Conversion Flow:
* User click on the tracking URL
* User fills 5 fields form on the landing page and proceed with OTP verified.
* User enter how much loan required he/she is, pan number, Name on Pan, Pin code, employer category, company name, Monthly salary and email id and submit.
* User have to Select loan offer and click get it now 
* User select the current residential status, Designation and salary mode, gender and confirm.
* Tracked on client CRM and report will be imported in every 48 hours.
* Payment will be made only for conversions meeting KPI.

Tracking Information:
Frequency - Offline (48 hours)
Cookie Duration - 30 days
Web - Available
Mobile Web - Available
On Page Verification: Mobile OTP
Report Frequency: Daily
Validation Period: 30 Days

Promotion Methods:
Content - Not Allowed
Coupon - Not Allowed
Cashback - Not Allowed
Mobile App - Not Allowed
Email - Allowed
SMS - Allowed
Telegram - Not Allowed
Influencer - Not Allowed
Software - Not Allowed
Media Buying : Search - Not Allowed
Media Buying : Social - Not Allowed
Media Buying : Native - Not Allowed
Media Buying : Display - Not Allowed
Sub-Network - Not Allowed
Pop - Not Allowed
Push - Not Allowed
Video - Not Allowed
Reseller - Not Allowed
Incent - Not Allowed
Smartlink - Not Available
SUB1: NA
SUB2: NA
SUB3: NA
SUB4: NA
SUB5: NA

Payout: Below slab wise
AIP Pay out Slab
Profile Segment
Payout per AIP
S1
INR 1260
S2
INR 175
S3
INR 140

Detailed KPI:
1. Soft KPI: Lead2AIP is 5% & AIP2Disb is 10%
2. Geo Targeting: Bangalore, Delhi, Pune, Mumbai, Cochin, Baroda, Vadodara, Indore, Bhubaneswar, Vaizag, Nasik, Aurangabad, Madurai, Mysore, Lucknow, Vijayawada, Trivandrum, Tiruchirapally, Bhopal, Kolhapur, Raipur, Udaipur, Guwahati, Gandhinagar, Solapur, Hyderabad, Chennai, Coimbatore, Ahmedabad, Belgaum, Kakinada, Rajahmundry, Hubli, Tirupati, Ambala, VikasNagar, Jalandhar, Bareilly, Warangal, Vellore, Nellore, Khammam, Cuttack, Salem, Vizianagaram, Bharuch, Goa, Kanpur, Kota, Kolkata, Jaipur, Chandigarh, Nagpur, Surat, Ananthapur, Varanasi, Kurnool, Agra, Amritsar, Chittoor, Ahmednagar, Calicut, Karimnagar, Jabalpur, Rajkot, Vapi, Jodhpur, Patna, Ludhiana, Dehradun, Ranchi, Hosur, Sholinganallur & Guntur
3. Audience Targeting: Refer below table
Parameters
Segment 1 Norms
Segment 2, 3 & 4 Norms
Minimum Age
25 years
25 years in S2,3
Age 21-24 years allowed in Age DOE
23 years in S4
Minimum Salary
Rs 35k and 30k
Rs 15K
Validated through Perfios
Validated through Perfios
(Annexure 3)
(Annexure 3)
OGL
Not allowed (approved city list mentioned below)
Not allowed (approved city list mentioned below
Official email ID
Mandatory.
Not mandatory for employment
Generic allowed for Schools, Colleges,
verification
University, Govt entities and Unlisted
If customer provides official email, OTP
category companies
check is mandatory, other checks are
not applicable
Negative Area
Low negative area allowed for Thick
negative area allowed for Thick CIBIL
CIBIL with score >=720 under Perfios
with score >=720 for ETB customers /
only
>=750 for NTB customers.
Loan amount to be capped at Rs 20
NTB customers only allowed in Income
Lacs
program.
Full eligibility can be funded with
Credit may use discretion basis local
collections feedback
knowledge for core negative area.

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