Name: PolicyWagon.com Auto Insurance CPL (Lead Gen) - USA** (Internal)

Channel: Web+mWeb

Operating System: Windows, MacOS

Incentive: Non-incent

Conversion Type: CPL

Vertical: Lead Gen

Category: Auto Insurance

Description: Policy Wagon helps you compare top auto policies fast.    

Conversion Flow:* User clicks on tracking URL
* User fills out the form
* Postback fires here
* Payments will be made for conversions meeting KPI

Tracking Information:
Frequency - Realtime
Cookie Duration - 30 days
Web - Available
Mobile Web - Available
Validation Period: 15 Days

Promotion Methods:
Media Buying - Social: Allowed
SUB1: NA
SUB2: NA
SUB3: NA
SUB4: NA
SUB5: NA

Payout:  80% 

Detailed KPI:

1. Best Peak Hours: 9am - 5pm est
2. Best Age Demo - 20-64
3. Geo Targeting: United States with Restricted States- California, Massachusetts, Michigan, New Jersey, New York, District of Columbia, Georgia, Hawaii & North Carolina
4. Higher Value Consumers:
- Multiple vehicles
- Home owners
- Insured
5. Ad / Creative Restrictions:
• NO celeb ai or celeb angles (Joe Rogan, Mark Cuban, Shaq, Shark Tank)
• NO AI podcasters (Joe Rogan, Dave Ramsey, etc)
• NO Coverageprofessor logo on prelander
• no gas card rebate, rebate, get $$$ to sign up
• no trump angles, and other gov angles
• No free auto insurance
• No carrier Logo- strictly prohibited
• No large name brand logos (Costco…etc) - no costco AT ALL - costco - if this name is used - we may not pay
• Using costo, walmart, sam's club angles will get you blacklisted from out ecosystem
• • No EBT, SNAP, or Food Stamp Angles
• No government or DMV angles (Breaking News, deadlines, or saying effective starting)
• NO Medicaid
• NO Senior program
• No branded sports (but off branded is fine)
• No cursing or bad mouthing carriers
• No cash advance angles
• No Co-Reg or blatant incentivization
• No time-limited deadlines or exclusive-time offers.

vCommission