Great insurance is just around the corner We make it insanely easy to explore carriers, compare rates and get the coverage you need. We’re here to help you navigate all things insurance and save you money along the way. Converts on Pixel fires on the carrier wall page (consumer must select a carrier) Geo: US Traffic allowed: Display,Contextual,Social Restrictions: No Incent,No rebrokering,No Trademark,No Brand bidding,No marketing All invalid/bot/proxy leads will be reversed. *Creatives Approval Required* Pixel fires on the carrier wall page (consumer must select a carrier) **These are just estimates and are subject to change due to lead quality Target demo: - Best Converting Hours: Mon & Tues, 6:00 AM - 2:00 PM PST - Weekends convert the lowest and produces lower rpcs - Ages 35-55 - Homeowners, Married with 2+ vehicles - Currently Insured Top 15 States by RPC: RI, UT, NV, DE, MA, VA, MD, ID, FL, LA, ME, AZ, NM, AK, NH Bottom 15 States by RPC: WI, WA, TN, IN, NE, AR, ND, IA, NJ, CT, HI, MI, NY, DC, CA Supported Partner Pixels: Postback Traffic Types Allowed: Display, Contextual, Social *REQUIRES CREATIVE APPROVAL FROM MARKETER Creative guidelines and restrictions: - No Trademark or Brand bidding or marketing, including but not limited to search keywords, domains, and contextual pops, misspellings of trademarks, and -Negative keyword: Vendor ad appearing under a Progressive-branded keyword. - including the Progressive logo in IR or display ads -Promotion materials should be relevant to all consumers and not target only specific subsets (e.g. just seniors etc) -Savings and Discount Claims must use modifier language such as "up to" or "as low as" - Partners absolutely may NOT promise or guarantee any monthly rates for coverage in promotion and marketing materials -May list monthly savings amounts, but may NOT say "(Save up to) $134/mo -you are able to reference costs of $2458 per year, or full coverage prices of $204 per month with clear and conspicuous methodology as shown here (https://www.bankrate.com/insurance/car/average-cost-of-car-insurance/) -All numeric savings, facts, and figures (including % savings) and claims must have clear and conspicuous disclosure with source methodology to back up all claims that are current and valid AND partners must include a disclaimer that *INDIVIDUAL RATES and SAVINGS MAY VARY on adcopy and presell pages -Additionally savings claims from reliable sources (that are clearly stated in the ad copy) are allowed (e.g. This source https://www.valuepenguin.com/shopping-auto-insurance-study) indicates that Americans could save around $1300 annually or around $108/ mo. - Partners may NOT say or use any of the below or similar in promotion or marketing materials: -"rates" or "quotes" "prices" "plans" (INSTEAD say "offer(s)") -24/7 roadside assistance -"save big" (INSTEAD say "explore or compare savings") -"multiple coverage" "bundling discounts" "premium support" -"call in" since there is no agency phone number -“Switch to our low-cost options” “Switch to a lower rate”"hidden extras when you switch" instead say “compare offers” or similar verbiage -“Reduce your car insurance costs” instead say reduce costs by comparing offers - “click here to see if you qualify” instead say “click here to compare offers” - direct advice to a consumer such as "Do not pay your next car insurance bill until you've seen this" instead say"Looking for ways to save? It may be time to change your car insurance!" -Content related to COVID/pandemic, racial injustice, debt relief, or language fostering distrust with insurance companies. -Government insignia: Use of official government symbols, flags, logos, or content involving government entities, programs, or benefits. -Inappropriate sexualized imagery or US currency visuals. -Military theme/messaging: Content containing military themes or references. -False sense of urgency: Messaging creating a false need for immediate attention or action. -Incentivized/Giveaway: Offering incentives like cash, points, coupons, or prizes to complete an offer. -New laws passed: Messaging related to new laws, government policies, or legislative changes. -Suggested Claims for Marketing Materials - Experience top-notch customer service - The lowest current car insurance rates - Get personalized online offers in minutes - Multiple Coverage Options - Including Bundling Discounts - Geico, Allstate, and Progressive can be used for marketing purposes - No incentivized traffic - No rebrokering

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