This campaign uses a real?time bidding structure with bids typically ranging from $1 to $48+, supported by a flat?rate buyer to maintain a stronger payout floor and reduce low?value buyers. A backstop buyer catches missed vertical matches, coverage gaps, cap?outs, after?hours calls, and calls that ring more than four times without an answer. Backstop calls auto?pay $1 and are reconciled to the correct payout within 24 hours.

Coverage: National

Hours: 8 AM � 8 PM EST (after?hours calls may be payable) Open Sunday through Saturday

Payable Duration: 120 seconds

Qualified calls must be from consumers actively seeking siding repair or siding installation services for apartments, houses, or family homes. Eligible categories include vinyl siding, fiber cement siding, wood siding, aluminum siding, composite siding, and full siding replacement. Major repair issues may include storm damage, rot, warping, cracking, missing panels, water intrusion, or structural siding failure. Commercial buildings and mobile homes are not eligible. Requests for minor cosmetic fixes, painting only, pressure washing, or handyman?only exterior tasks are unqualified and should not be sent.

Restricted: Brand bidding, fake testimonials/reviews, no �same day appointment� or �free quote� verbiage allowed.

Allowed Traffic: Paid search, paid social, SEO, and standard social placements Prohibited Traffic: Facebook Marketplace, SMS, and Google My Business

NLBB Marketing Group