This campaign uses a real?time bidding structure with bids typically ranging from $1 to $36, supported by a flat?rate buyer to maintain a stronger payout floor and reduce low?value buyers. A backstop buyer catches missed vertical matches, coverage gaps, cap?outs, after?hours calls, and calls that ring more than four times without an answer. Backstop calls auto?pay $1 and are reconciled to the correct payout within 24 hours.

Coverage: National

Hours: 8 AM � 8 PM EST (after?hours calls may be payable) Open Sunday through Saturday

Payable Duration: 120 seconds

Qualified calls must be from consumers actively seeking appliance repair services for apartments, houses, or family homes. Eligible categories include refrigerators, freezers, washers, dryers, dishwashers, ovens, ranges, stoves, microwaves, and garbage disposals. Issues may include failure to start, leaks, electrical faults, temperature problems, error codes, or mechanical failures. Commercial buildings and mobile homes are not eligible. Installation?only requests, minor cosmetic fixes, or general handyman?only inquiries are unqualified and should not be sent.

Restricted: Brand bidding, fake testimonials/reviews, no �same day appointment� or �free quote� verbiage allowed.

Allowed Traffic: Paid search, paid social, SEO, and standard social placements Prohibited Traffic: Facebook Marketplace, SMS, and Google My Business

NLBB Marketing Group