This campaign uses a real?time bidding structure with bids typically ranging from $1 to $65, supported by a flat?rate buyer to maintain a stronger payout floor and reduce low?value buyers. A backstop buyer catches missed vertical matches, coverage gaps, cap?outs, after?hours calls, and calls that ring more than four times without an answer. Backstop calls auto?pay $1 and are reconciled to the correct payout within 24 hours.

Coverage: National

Hours: 8 AM � 8 PM EST (after?hours calls may be payable) Open Sunday through Saturday

Payable Duration: 120 seconds

Qualified calls must be from consumers actively seeking solar panel installation or major solar system upgrades for apartments, houses, or family homes. Eligible categories include full solar system installations, panel replacements, inverter replacements, battery storage additions, roof?mounted systems, and ground?mounted systems. Interest may include reducing electric bills, switching to renewable energy, replacing failing systems, or upgrading outdated solar equipment. Commercial buildings and mobile homes are not eligible. Requests for minor cleaning, panel washing, basic inspections, or handyman?only electrical checks are unqualified and should not be sent.

Restricted: Brand bidding, fake testimonials/reviews, no �same day appointment� or �free quote� verbiage allowed.

Allowed Traffic: Paid search, paid social, SEO, and standard social placements Prohibited Traffic: Facebook Marketplace, SMS, and Google My Business

NLBB Marketing Group