Short-term loans:

Amount: from 2 000 - 15 000 rubles

Duration: from 1 - 30 days

Interest rate: ПСК(Full loan amount) 0-292%

Currency: Rubles

Payout for target event: CPA model (payout for target event) - new_loan_pay (issued loan to a new client) 
GEO: Russia, except Crimea, Dagestan, Karachay-Cherkessia, Sevastopol, Chechnya, DPR, LPR

 

Tracker: Appmetrica

What does the event funnel look like?
What steps does the user go through to reach the target action?
What is the name of the target action?

• Install

• App launch (app_launched)

• Authorization / Registration in the app (new_phone_submitted)

• Next, filling out a loan application form (Full Name, Passport, etc.)

• Proceed to loan application page

Issuance of a loan to a new client (new_loan_pay)
What is the average conversion rate from install to the target action (by sources)?
install to new_phone_submitted: 7-10%
new_phone_subbmited to new_loan_pay: 10-20%


 

Names of target events: new_loan_pay

 

Names of campaigns (which parameters must be included).
Naming_Source_ (the rest is up to you)

 

Antifraud: NA

Conversion window - 14 days 

Verifications: CRM+Appmetrica. Avdertiser can provide reports on a daily basis.

LeadBit