TbcBank is the first digital bank in Uzbekistan. The bank is free from queues, offices, complex formulations and long waits Smart mobile application allows you to manage your loans and deposits from the comfort of your home.Terms of the loan: - amount from 300 000 UZS to 100 000 000 UZS - term from 3 to 36 months - interest rate from 28% to 49% - there is a possibility of early repayment Model - CPS1. Payment for the first loan to a new client of the bank (loan disbursement is made via mobile application)
Hold on appruv (days) - 30 days
Post Click cookie validity - 7 days
GEO: Republic of Uzbekistan
CA for loan:
- Citizenship of the Republic of Uzbekistan
- age from 22 to 60 years
- is employed and has a permanent official place of work
- minimum official salary - 500 000 UZS
- good credit history
- no debts in the BPI

It is forbidden to cast on the brand and use the keys: TbcBank, Tbc+Bank, Tbc, TivisiBank, Tivisi+Bank, as well as others that are specified in the list of minus-words.

Reconciliation is carried out at the end of the month.
Only the advertiser's promotional materials may be used. To request additional promos and to coordinate your own variants, please contact the network support service.
 

Allowed types of traffic: SEO (organic traffic), contextual advertising, banner advertising, targeted advertising, social networks, e-mail newsletters (by agreement), sms-newsletters (by agreement), youtube.
Prohibited types of traffic: contextual advertising on the brand, adalt traffic, click-under/pop-under, motivated traffic, toolbar, dorway traffic.

1. geo - only UZ (all territory, no exceptions)
2. loan_requested - sent a request for credit
user_pass_created - user created a password for the application
onboarding_completed - user onboarded
loan_taken - took a loan after the application was approved
Target: loan_taken_new
3. average conversion from install in DH - 16.5% (partner). But in CD we have first and repeat customers, that's why from instagram in the first +-8%
4. on creatives - high loan amount, quickness of borrowing and reliability of the bank (it works better in Russian, but you need to test it on your audience).
5. portrait: male, 26-44 yr, employed
6. no information on the price of installation
7. how the process of taking a loan goes: choosing a product (loan)-amount of loan-term-signing a contract-indicate the amount of income, type of income, delinquency, marital status, education, name, phone number, address-linking a card of the current TBC bank or ordering a virtual card-the loan is issued or not approved.

Recommendations: we noticed that when partners in their RCs are focused on loan_taken, the share of the first ones started to fall (compared to the pre-periods), and when they are focused on event install - it should increase
We emphasize different types of traffic, not just UAC, which everyone is sitting on. And payment is lower on this channel. So welcome everything else
Also 85-90% of Android users are on Telegram as well
Antifraud: Protect360

TBC wrote that they will put a limit of 1000 installs per day (in our case, 333 installs per partner/agency) on no-name in-app networks.

From October 1, this cap will be activated.

This does not apply to networks (no restrictions here):
ironsource_int
unityads_int
xiaomiglobal_int
bigoads_int
huaweiadsglobal_int
xiaomiglobal_int
appnext_int

Also the life of the cookie on the 7day offerer if there are conversions over that period. Unfortunately, they don't take them into account
 

LeadBit