Name: Idfcfirstbank.com Credit Card CPA - India

Channel: Web+mWeb

Operating System: Windows, MacOS

Incentive: Non-incent

Conversion Type: CPA

Vertical: Lead Gen

Category: Credit Card

Description: At IDFC FIRST Bank we provide comprehensive personal banking services tailored to your needs. From personal accounts to loans, investments, payments etc

Conversion Flow:

* User clicks on the tracking URL  

* User fill 3 fields form on the landing page

* User clicks on the Get OTP button and proceeds.  

* User enters OTP, then provides PAN Number, Gender, Current Residential Address, and PIN Code before proceeding.  

* User selects the preferred card type and moves forward.  

* User enters additional personal details like Marital Status, Email ID, Nature of Business, Mother's Name, Alternate Mobile Number, and Type of Industry and proceeds.  

* User completes Aadhaar-based KYC verification by entering the Aadhaar Number and OTP to verify.  

* User can activate UPI on the credit card (optional) and proceed to complete the process.

* Tracked on client CRM and report will be imported in every 24 hours

* Payment will be made only for conversions meeting KPI.

Tracking Information:
Frequency - Offline
Cookie Duration - 30 Days
Web - Available
Mobile Web - Available
On Page Verification: NA
Report Frequency: Twice a week
Validation Period: 30 Days

Promotion Methods:
Content - Not Allowed
Coupon - Not Allowed
Cashback - Not Allowed
Mobile App - Not Allowed
Email - Allowed
SMS - Allowed
Telegram - Not Allowed
Influencer - Allowed
Software - Not Allowed
Media Buying : Search - Not Allowed
Media Buying : Social - Allowed
Media Buying : Native - Allowed
Media Buying : Display - Allowed
Sub-Network - Allowed
Pop - Not Allowed
Push - Not Allowed
Video - Not Allowed
Reseller - Not Allowed
Incent - Not Allowed
Smartlink - Not Available
SUB1: Lead ID
SUB2: NA
SUB3: NA
SUB4: NA
SUB5: NA

Detailed KPI:

1. Audience Targeting: Only salaried individuals and self-employed professionals should be included. 

2. Income Criteria: - Salaried individuals: Minimum monthly income of ₹50,000. 

3. Self-employed professionals: Minimum annual income of ₹6 lakh.

4. PIN Code Filtering: Campaigns should only target customers residing or working in the PIN codes provided in the list.

5. CIBIL Score: A minimum CIBIL score of 750 is required.

6. Written-Off History: Customers with a history of written-off accounts should be excluded.

7. Overdue Accounts: No overdue accounts should be allowed.

8. Existing Card Usage: Credit utilization on existing cards should be less than 80%.

9. CIBIL-1: Customers with CIBIL-1 status should not be included.

10. Card Tenure: Existing cards must be at least 9 months old with a minimum limit of ₹50,000.

11. DPD History: No instances of Days Past Due (DPD) in the last 24 months.

12. Geo Targeting: Andhra Pradesh, Assam, Chandigarh, Chhattisgarh, Delhi, Goa, Gujarat, Haryana, Jharkhand, Karnataka, Kerala, Madhya Pradesh, Maharashtra, Odisha, Pondicherry, Punjab, Rajasthan, Tamil Nadu, Telangana, Uttar Pradesh, Uttarakhand & West Bengal are billable rest of the others are not billed.
13. Final billing will be done on MIS report.
14. For wow card poayout is INR 350 & rest of the others payout is INR 1050.

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