GeniusTag's general brand voice/tone is friendly, encouraging and relatable, but professional. We want to provide comfort when dealing with the seriousness of a lost pet, but are playful/casual when speaking to fun content in an effort to keep our audience engaged. Examples of best practices for email/SMS communication: Attention grabbing (Urgency or action driving) - Reminder: Your account needs to be activated - Quick note on your account - Your Pet is Not Protected! Personalized - An account update for [Name] + [Pet Name] - A quick note for [Pet Name] Content Driven (i.e. our Pet Gazette emails) - Subject: Lucky Dog: Here's your Pet's March Newsletter - Preview text: Tips, tricks and homemade treat recipes - Valentine's Treats Your Dog Will Love - Lucky Dog: Here's your Pet's March Newsletter ad examples: https://app.screencast.com/S6MYB41DXuhQi?conversation=90SjNMNhcJTfIV4kl298xO

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