We are on a mission together to help every online consumer find home financing resources online. Mortgage Research Center plays a role in facilitating the mortgage process for consumers by providing information, tools, and access to lenders. Through these partnerships, we can connect borrowers with with various local, regional and national lenders, banks, and financial institutions offering a wide range of mortgage products to consumers that fit their financial profile. ---- Our partner program is set out to provide offers for our affiliate partners to generate quality leads and connect potential homebuyers with one of our 250+ lending partners. When considering campaign ideas, always keep in mind the user’s intent – connecting with a mortgage lender about their loan goals and financing options available to them. Together we are involved to ensure users are delivered relevant, accurate information, and to create a satisfying user experience from click to conversion. When you are creating custom content or creative for an offer, consider which offer(s) to run beforehand and create adjacent, relevant content. --- Offer Promotion Tips: Establish yourself as a trusted source. Create well-educated homebuyers by providing accurate, well-written content is essential, while also considering the how the offer is presented to them, the location of the offer, and the messaging conveyed to the end user. Message-match your content with user-intent. Create well-educated homebuyers by harnessing your content to inform and establish trust among your audience. It is essential to match offers/landing pages with content subject matter. E.g., An article titled “How to get home loan” would befit our mortgage lead form offer to connect users to a lender, or “How much can I afford” could direct to Mortgage Calculator or First-Time Homebuyer offers. Quality over Quantity. Lead Quality is used to determine the likelihood of a lead becoming a customer. A consumer lead has several steps to go through before securing financing from a lender. Lead attributes such as a credit score, physical location, percentage down, loan type, property value, among other factors to predict the likelihood of a lead becoming a customer, and thereby correlate to the value and compensation of a lead.

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