Payout: revenue share on click, lead, and call sales.
Flow: SOI
Offer Can Be Run 24/7
Peak Day/Time: Mon-Fri, 9am-5pm EST
Ideal Consumer Profile: No mobile homes, excellent/good credit, no claims, age 30-65, nothing pre-built 1940
Traffic Types Allowed: Native, Facebook, Snapchat, TikTok  Otto Quote Home Insurance /US RevShare
- native OK here But they are very strict. Make sure you follow everything below or they will not pay ….. 
 
Ad Copy Guidelines:
No carrier brands/names/logos in any ads visually or mentioned in scripts
No government rebate verbiage/‘new program’/non existent state programs
No safe driver gas card angles
No use of headlines that allude to legislation changes impacting drivers
Ex. “Big Change”, “Drivers furious”, “New Road Rule…“, “New Rule…“, “Huge Change…“, “Massive Change …“”New Policy” “New Benefit”
No celebrity or political figure AI video, impersonator or likeness
No DMV images / Military angles
No crossing out brands in reference to choosing Auto-Savings
No cash images
Presells must have ‘Advertorial’ clearly and conspicuously displayed at the top of the page
Any ads that are spoken in 3rd person by an actor needs the disclaimer “Paid Actor Portrayal”
No police images
No verbiage that alludes to insurance slander or negative industry tone ie) scamming people, overpaying
No telling consumers not to pay their bills
No telling consumers their overpaying, that their rates are too high
No telling consumers insurers dont want them to know this
No using OTTO in any ads, external branding is Auto-Savings
No mentioning big box stores ie) Walmart of car insurance; Costco of insurance
Native - NO MediaGo

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