Geo: US (see top states below) Flow: CPL Top traffic sources: FB, GDN, YT, TT, SMS, Email, Newsbreak, MGID, Review Content, SmartNews, Nextdoor, MediaGo Nationwide; Top States (In Order): FL, DE, UT, SD, AZ, WI, LA, CO, HI, WY, TX, MA, IL, NM, RI, PA, MI, OR, VA, ND (low EPC states to AVOID: NJ, MS, CT, NY, CA) Day parting: 24/7; top hours: Monday - Friday 9:00 AM - 6:00 PM EST Ideal Consumer Demographic: Insured consumers People who are employed People with high credit score People with good eduction 21-64 years old multiple car owners married people home owners