Ceyloan CPS LK:

• Geo: Sri Lanka

• Sources: FB/Google Ads UAC/In-App

• Store link: Ceyloan App

• Funnel: Standard, similar to other markets. The registration process involves signing up with a phone number, filling out an application form, and uploading an ID photo.

• Application Processing: Applications are reviewed on the same day. The user then needs to sign the contract online in their personal account, and the funds will be credited to their account.

• Target Action: Loan disbursement, event name: af_disburse.

• CR (Conversion Rate) from Install to Loan: 3.9%

• Creative Focus: Emphasize the accessibility of the loan, simple application process, quick approval, and same-day disbursement. Highlight that the entire process is fully online. Additionally, mention that the first loan is issued at 0% interest and without any fees.

• Audience: Users aged 21+ with a stable income, preferably employed on a contract basis. Citizens of Sri Lanka.

• Payable Event: af_disburse

• Antifraud: Protect360

• Monthly Caps per Partner:

  • 12 applications (af_full_app) per day per source
  • 2 loans (af_disburse) per day per source
  • Approximately 62 installs per day per source

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